An interview offer means that you’re well on the way to your next marketing job, but the toughest test is still to be faced. The key to interview success is preparation, preparation, preparation!
Research Use the web, trade journals or the company's own literature to gather as much information as possible. Know who you are meeting and, if possible, how long they have been with the company and where they came from. Use the interview to clarify points about the company, rather than find out if they sell lawnmowers or whether they are an investment bank.
First impressions These are crucial so smile, give a solid handshake, be confident, watch your body language and stay relaxed. And remember - it's better to look too smart than not smart enough.
Me Me Me Employers want to know about you and what you have done in previous marketing jobs. Use 'I' not 'we' to describe your working experiences. There are plenty of standard interview questions, so think about what you'll be asked and get your answers ready.
Listen carefully Always think before you answer a question and never be frightened of silence - you have every right to consider how you're going to respond to a question before you do. Never give a yes or no answer.
Proof If you’re using past projects to illustrate your skills and strengths, take along evidence in the form of end products or visuals, finished documents or photos. However well you can explain what you've achieved in previous marketing jobs, your visual proof will really bring it to life.
Think smart You've done the research, so use it! Clever questions based on solid research will show that you genuinely want the marketing job in question. Remember - an interview is a two-way process - it's your opportunity to find out about them, ask questions and take an interest.
Parting shot End with a really positive statement about how much you'd love this marketing job and why you'd be perfect for it - but make sure it's sincere.
Research Use the web, trade journals or the company's own literature to gather as much information as possible. Know who you are meeting and, if possible, how long they have been with the company and where they came from. Use the interview to clarify points about the company, rather than find out if they sell lawnmowers or whether they are an investment bank.
First impressions These are crucial so smile, give a solid handshake, be confident, watch your body language and stay relaxed. And remember - it's better to look too smart than not smart enough.
Me Me Me Employers want to know about you and what you have done in previous marketing jobs. Use 'I' not 'we' to describe your working experiences. There are plenty of standard interview questions, so think about what you'll be asked and get your answers ready.
Listen carefully Always think before you answer a question and never be frightened of silence - you have every right to consider how you're going to respond to a question before you do. Never give a yes or no answer.
Proof If you’re using past projects to illustrate your skills and strengths, take along evidence in the form of end products or visuals, finished documents or photos. However well you can explain what you've achieved in previous marketing jobs, your visual proof will really bring it to life.
Think smart You've done the research, so use it! Clever questions based on solid research will show that you genuinely want the marketing job in question. Remember - an interview is a two-way process - it's your opportunity to find out about them, ask questions and take an interest.
Parting shot End with a really positive statement about how much you'd love this marketing job and why you'd be perfect for it - but make sure it's sincere.
