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Recent Blog Posts

Technology a key consideration for job seekers

What features on jobseekers' wish lists when looking for a new role? Research has revealed that along with factors such as work-life balance, company culture and career development opportunities, technology is also proving a key priority for today's candidates. A recent survey of just...

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Date Posted: 22-02-2018

Less Facebook users = greater ad costs

  Facebook has been working hard to change its News Feed experience for users. CEO Mark Zuckerberg has said he wants to improve people's well-being and society overall. And it seems to be working. The social media platform reported a drop in user numbers and usage time &ndash...

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Date Posted: 13-02-2018

Is location data the future of marketing?

According to a new study by Verve, 73% of people are happy for apps to access their location data. This access to consumer behaviour opens up exciting opportunities for brands in relation to advertising. However, research by Forrestershows that 94% of advertisers struggle to use locati...

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Date Posted: 02-02-2018

4 core skills you should look for in your next employee

With one in two people considering a career change in the future and job applications set to peak in the first three months of 2018, now is the time to look for candidates with core skills and attributes, rather than just those who possess specific skills and experience.  Traditionally, ...

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Date Posted: 31-01-2018

3 effective ways to attract & hire top talent

Research shows that job boards on average gather 43% of all applications companies receive for new job openings. But while job boards may have the highest number of applications, their conversion-to-hire rates fall drastically behind other sources of hire like employee referrals and co...

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Date Posted: 31-01-2018

Are companies doing enough to actualise employee potential?

Do you think the company you work for does enough to actualise your potential? If you answered no, you're not alone. A new study conducted by Cascade HR polled more than 440 human resources professionals, and found that 44% felt that the workforce didn't have enough suppor...

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Date Posted: 29-01-2018

Marketing salary survey – how did your sector fare?

What do you look for in a role? Do you prioritise health-conscious perks like gym memberships and free fruit, or are factors such as flexible working and career progression more important to you? Whatever the motivator, one thing that scores serious brownie points across the board is a good sala...

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Date Posted: 29-01-2018

Clearly defined benefits: the key to attracting top talent

Workplace benefits are a significant draw for employees looking for a new role – especially when those benefits are clearly labelled, explains an article on HR News. A study by Canada Life Group Insurance reveals that 85% of workers are more likely to seek employment at an organisation ...

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Date Posted: 28-01-2018

Marketing Movers & Shakers

Check out the biggest moves across the world of marketing this week. Domain CEO Catalano in shock exit to ‘put family first’ Just three months after the real estate business listed on the ASX, CEO Antony Catalano has exited. Y&R ECD David Joubert exits for DDB Sydney ...

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Date Posted: 26-01-2018

The latest Facebook update: What does it mean for marketers?

Another week, another Facebook update. Facebook tweaks its algorithm so frequently that many may have brushed over last week's update. However, this one's a bit different. Change was essential because increasingly people don't like using Facebook anymore. And Facebook is...

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Date Posted: 23-01-2018

15 ways to pimp your LinkedIn profile

LinkedIn has fast become a necessity in any job hunt, whether you’re using recruitment consultants or going it alone. It’s the biggest and best social media networking tool for professionals and, love it or hate it, it’s where any potential employer will go to check out your cr...

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Date Posted: 22-01-2018

Stopgap client R/GA launches data-led outdoor campaign for Google

Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between PHD and Stopgap's client and creative agency, R/GA, leverages various signals including time, location, weather, and even ai...

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Date Posted: 05-01-2018

Five ways to keep your employees motivated this Christmas

Christmas may be all laughs, elves and eggnog outside of work hours, but for employers, the holiday season brings with it a whole host of potential problems. 'Tis the season of last-minute holiday requests and the dreaded office flu, after all! So, what's a HR manager to do? In a piec...

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Date Posted: 14-12-2017

Marketing Predictions for 2018

The festive season may have only just begun, but who doesn't love a good New Year's resolution? Whether it's working off those mince pies or setting out a sparkling marketing strategy for 2018, it bodes well to be prepared. So, what resolutions are you going to make this year? If ...

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Date Posted: 14-12-2017

Marketing Movers & Shakers

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves this week: Virgin Mobile marketer joins Westpac Former director of brand and customer at Virgin Mobile, Nicole Bardsley, has joined Westpac as h...

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Date Posted: 11-12-2017

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