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"Tell me about yourself…" Scary, huh? Most interviews start with an opener like this, especially in marketing jobs where the ability to articulate yourself well and convince others are often important qualities. It can be quite daunting to just start talking about yourself straight off the bat, b...

ou may not have noticed, but "pivot" is the latest business buzzword. It describes not only a change in direction, but a graceful departure from one's own failures. Instagram pivoted from being an utterly avoidable check-in and gaming app, to become one of the world's most popular social-media ch...

For many recruiters, there's always been a temptation to give candidates as much information about a company as possible. However, is a lecture on the history of an organisation really what potential employees want to hear? The answer is no. This was the message delivered to attendees at global r...

Australians are a nation of hoarders, with 89% of the population possessing unwanted or unused items. The latest findings from the Gumtree Second Hand Economy Report 2018reveal the average Australian household has $4,200 in unwanted items and a staggering 50% admit to throwing their unwanted item...

Are your candidates excited or frustrated by your recruitment process? UX (User Experience|) and customer journeys are frequently talked about these days in marketing and retail (both on and off line). So it seems eminently sensible that recruiters should also look at creating customer journeys f...

Despite all the effort recruiters put into branding, there's a growing disconnect between candidates' perceptions of the organisations they're applying to and the reality, says Gartner talent advisor Dion Love in a recent Shortlist article. In today's spoilt for choice job market, there's no deny...

So you've decided it's time to look for a new job, and in your search, you come across a company that is calling your name. Everything about this job is perfect, you were basically born to do it! So you send out an amazing email, expecting that your superior skills and outstanding qualifications ...

Earning money in a space that you love and are passionate about is, for most people, fantastically liberating. Chances are you will already have a community around you to use as a sounding board for your plans, and who could perhaps become customers one day! It’s something many of us have probabl...

Getting the most from an annual budget is always a challenge. Even if there's plenty of money in the pot, the pressure is on to make the spend go further. At the other end of the scale, there's the headache of balancing budget cuts alongside increasingly competitive targets. Making a limited digi...

Today is International Women’s Day, and it’s expected to be one of the largest yet, with stories around gender diversity and equality across multiple industries making headlines around the globe. The desire to empower women is growing rapidly, triggered by public discourse and a rising determinat...