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Recent Blog Posts

Are companies doing enough to actualise employee potential?

Do you think the company you work for does enough to actualise your potential? If you answered no, you're not alone. A new study conducted by Cascade HR polled more than 440 human resources professionals, and found that 44% felt that the workforce didn't have enough suppor...

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Date Posted: 29-01-2018

Marketing salary survey – how did your sector fare?

What do you look for in a role? Do you prioritise health-conscious perks like gym memberships and free fruit, or are factors such as flexible working and career progression more important to you? Whatever the motivator, one thing that scores serious brownie points across the board is a good sala...

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Date Posted: 29-01-2018

Clearly defined benefits: the key to attracting top talent

Workplace benefits are a significant draw for employees looking for a new role – especially when those benefits are clearly labelled, explains an article on HR News. A study by Canada Life Group Insurance reveals that 85% of workers are more likely to seek employment at an organisation ...

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Date Posted: 28-01-2018

Marketing Movers & Shakers

Check out the biggest moves across the world of marketing this week. Domain CEO Catalano in shock exit to ‘put family first’ Just three months after the real estate business listed on the ASX, CEO Antony Catalano has exited. Y&R ECD David Joubert exits for DDB Sydney ...

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Date Posted: 26-01-2018

The latest Facebook update: What does it mean for marketers?

Another week, another Facebook update. Facebook tweaks its algorithm so frequently that many may have brushed over last week's update. However, this one's a bit different. Change was essential because increasingly people don't like using Facebook anymore. And Facebook is...

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Date Posted: 23-01-2018

15 ways to pimp your LinkedIn profile

LinkedIn has fast become a necessity in any job hunt, whether you’re using recruitment consultants or going it alone. It’s the biggest and best social media networking tool for professionals and, love it or hate it, it’s where any potential employer will go to check out your cr...

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Date Posted: 22-01-2018

Stopgap client R/GA launches data-led outdoor campaign for Google

Google has launched a data-led digital outdoor campaign for Pixel 2 demonstrating the power of its smartphone camera. The campaign, created in collaboration between PHD and Stopgap's client and creative agency, R/GA, leverages various signals including time, location, weather, and even ai...

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Date Posted: 05-01-2018

Five ways to keep your employees motivated this Christmas

Christmas may be all laughs, elves and eggnog outside of work hours, but for employers, the holiday season brings with it a whole host of potential problems. 'Tis the season of last-minute holiday requests and the dreaded office flu, after all! So, what's a HR manager to do? In a piec...

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Date Posted: 14-12-2017

Marketing Predictions for 2018

The festive season may have only just begun, but who doesn't love a good New Year's resolution? Whether it's working off those mince pies or setting out a sparkling marketing strategy for 2018, it bodes well to be prepared. So, what resolutions are you going to make this year? If ...

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Date Posted: 14-12-2017

Marketing Movers & Shakers

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves this week: Virgin Mobile marketer joins Westpac Former director of brand and customer at Virgin Mobile, Nicole Bardsley, has joined Westpac as h...

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Date Posted: 11-12-2017

Three reasons to use X Data

Data is a marketer's best friend, but have you heard of X Data? Generally, data can only tell us about what has already happened. It's a catalogue of past behaviours, which on first impression isn't a bad thing; accruing information on online engagement, basket abandonment rates a...

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Date Posted: 08-12-2017

Festive Pumpkin Pie Recipe

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Date Posted: 04-12-2017

Stopgap client R/GA unveils a series of films for the Telstra Ballet Dancer Award

Stopgap client, R/GA Sydney, has unveiled a series of intimate short films they created for the Telstra Ballet Dancer Award. The online spots were shot on location at The Australian Ballet’s Melbourne rehearsal rooms and are currently being showcased on free-to-air TV. The Telstra Ba...

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Date Posted: 27-11-2017

Google named the most trusted advertising platform

Ever wondered where you should invest your ad spend? Well, ponder no longer – a new survey by brand intelligence research company Survata has quizzed the masses to find the most popular platform for ads. Google was cited as the most trustworthy, but the report also highlighted a ...

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Date Posted: 24-11-2017

Marketing Movers & Shakers

It's hard to keep up with all the latest moves across media, marketing and advertising, so we've made a list. Check out the biggest moves in adland this week: MediaCom boss Sean Seamer to depart for Supercars role MediaCom boss Sean Seamer has been appointed CEO of Supercars to rep...

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Date Posted: 24-11-2017

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