Brand and Marketing Manager

Are you a Brand and Marketing Manager looking for a new role in one of Australia's fastest growing sectors - health. Joining a highly reputed ASX200 listed company this role provides an opportunity to make a real impact in the lives of your fellow Australians. With over 7,500 employees in both metropolitan and regional Australia, this robust, well-respected organisation is proud to be a values-based organisation providing meaningful careers and career opportunities.

The purpose of this role is to deliver clear, consistent brand strategy. Working closely with the Head of Marketing Communications and the Communications Manager, you will ensure key internal and external stakeholders experience the brand as one of Australia's leading and trusted aged care providers. You will jump in at the deep end, managing marketing campaigns, driving new initiatives and evolving creative for specific channels including social and website.

Key accountabilities will involve:

· Focus on establishing the brand by embedding consistent look and feel and tone of voice across all marketing assets

· Own and advocate brand guidelines and initiatives, building brand equity· Developing integrated marketing campaigns, overseeing the creation of content for both traditional and digital communications including brochures, merchandise, photography and video

· Strengthening the brand positioning as one of Australia's most trusted aged care providers

· Understanding audience segmentation and research insights, content to be tailored and used across traditional and digital channels

· Develop branded assets to support internal employee engagement

· Develop compelling, accurate and engaging marketing assets to different stakeholders including customers (residents and families), referrers, local community, investors, potential employees and the broader public

· Agency management

This amazing role will suit a marketer with with 6+ years' experience in a marketing or brand design role. Strong capability in both marketing and branding is expected. Above all else, you will be a team player, flexible and adaptable, prepared to be accountable and take ownership of projects. It's fast paced with ever changing priorities. A rewarding role for anyone who has a genuine passion for health, wellbeing and working for a values led business.