Digital Marketing Manager

THE COMPANY:

Our client is one of the oldest family-owned skincare companies in the world & they're looking for a Digital Marketing Manager.

THE ROLE:

Reporting to the Head of Marketing, the main responsibilities include the following:

• Design, implement, and optimise, an omnichannel strategy across paid media and digital touch points, to drive business growth across all channels
• Manage and implement the annual digital plan for website design & functionality to ensure the consumer experience is best practice and KPI's are met
  
• Plan, manage, execute and communicate the omni-channel CRM calendar in line with national campaigns, content themes, online sales events and tactical promotions to drive revenue / booking & lead KPIs
• Support the marketing, sales and college teams with key consumer and sales insights from CRM, Paid and Website platforms to drive user engagement, retention and revenue
• Test, measure, and analyse performance across all channels, to optimise strategy and experienceAct as a member of the digital project team, developing, implementing and testing future strategic projects and representing the team on sales that are digitally generated
• Map and design digital journey strategies including acquisition and retargeting across digital channels for target audiences
• Develop a deep understanding of market, competitive positioning, and key business issues faced by customers
• Budget management to ensure P&L achieves or exceeds targets
• Liaise with all external digital partners
• Manage online inventory, merchandising, product uploads, samples forecasting, uploads and changeover, and ensure all necessary testing is done
• Manage online customer reviews ensuring they are published, and any negative reviews addressed in a timely manner
• Ensure ongoing maintenance and cleansing of the database

YOU:

• The ideal candidate will have 3+ yrs digital marketing experience within luxury beauty, fashion accessories or related industry
• Strong organisational and negotiation skills
• Attention to detail is a must & excellent communications skills
• Proficient in Microsoft packages - Word, Excel and PowerPoint & strong Google Analytics experience

If you are a digital guru looking for your next step then we look forward to hearing from you!