THE COMPANY:

Our client is a premium childcare provider whose philosophy is simple: at the heart of everything they do, they place the child first. With a strong reputation for creating exceptional early learning experiences, they are looking for a Marketing & Growth Manager to join their team on a permanent basis.
  
This is a fantastic opportunity for a commercially minded marketer who enjoys working across strategy and execution, helping to grow a well-loved brand while making a real impact.
  
THE ROLE:
Reporting to the National Operations Manager, you'll be responsible for leading the organisation's marketing and growth strategy, driving brand awareness, customer acquisition and engagement across multiple channels.
  
This is a hands-on role where you'll have the opportunity to shape the marketing function while developing and executing campaigns that deliver measurable business growth.
  
Key responsibilities include:

• Developing and implementing marketing and growth strategies to increase enquiries, conversions and revenue

• Managing paid digital campaigns across Meta, Google and other digital platforms, ensuring strong ROI and campaign performance

• Creating engaging content across social media, digital channels, email marketing and websites

• Producing high-quality visual and video content that strengthens the brand and connects with target audiences

• Growing and nurturing online communities through engaging, relevant content

• Managing the brand identity and ensuring consistency across all customer touchpoints

• Using analytics and reporting tools to measure campaign performance and make data-driven recommendations

• Managing website content, SEO and conversion optimisation initiatives

• Writing compelling copy across digital, social, email and marketing campaigns

• Leveraging AI and emerging marketing technologies to improve efficiencies, content creation and campaign performance

• Collaborating with internal stakeholders and external suppliers to deliver marketing projects on time and within budget

ABOUT YOU:
You'll be an experienced marketing professional who enjoys balancing strategy with hands-on execution and thrives in a fast-paced environment.
  
You'll bring:

• A degree in Marketing, Communications, Digital Marketing or a related discipline

• Proven experience developing and delivering successful marketing and growth campaigns

• Experience marketing within childcare, education or another service-based organisation would be highly regarded

• Strong digital marketing experience, including Meta Ads, Google Ads and lead generation campaigns

• Experience creating engaging content across social media, digital and email channels

• A solid understanding of brand marketing, SEO, website management and campaign optimisation

• Strong analytical skills, with experience using GA4 and other reporting tools

• Experience using AI and marketing technologies to improve performance and efficiencies

• Excellent stakeholder management, organisation and project management skills

You'll also be:

• Creative and commercially minded

• Results-driven and proactive

• Highly organised with excellent attention to detail

• Adaptable, collaborative and happy working both strategically and hands-on

This is a fantastic opportunity to join a growing organisation where you'll have the chance to shape the marketing function, build a well-loved brand and make a genuine difference to the lives of children and families.