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    Social Media Specialist

    Up to $90k package
    • Agency -
    • Permanent -
    • CBD, Inner West & East Suburbs
    Dynamic boutique agency is seeking an experienced Social Media specialist to work across food, wine and lifestyle brands. The agency promotes a very supportive, collaborative culture and work with growing brands that are looking to increase their social media offering.

    The role:-

    - Devise social media plans and strategies to help tell brand stories and connect directly with consumers in relevant social media environments.
    - Manage client social media campaigns - strategic campaign recommendations, campaign activation, ongoing optimization and analysis.
    - Audit existing client social media performance to make strategic recommendations to improve.
    - Schedule monthly social media content
    - Implement and manage paid social media advertising campaigns across various social media platforms with a focus on Facebook, Twitter, Youtube and Instagram.
    - Helping clients with content and social media planning as needed
    - Provide campaign related social media reporting and analysis
    - Create, manage and grow brands social, presences and online properties. (Including some community management).
    - Developing tone of voice, acquiring a deep understanding of the strategy and ensuring its execution.
    - Help identify social media influencers and conduct relevant outreach to engage in campaigns where relevant.
    - Social listening: research and analytics, data mining to draw insights, product associations, competitor landscape, plus target audience analysis and identification.
    - Keep up-to-date with the latest technologies, including researching and evaluating a variety of online social media tools to identify new opportunities.
    - Assist in the development of training materials for client social media and content marketing workshops.
    - Manage communities - responding back to customers where necessary

    Requirements:

    - At least three-five years' marketing experience with three years' recent experience in the social media environment.
    - Proven success in a client facing role within an agency (preferred).
    - Proven Paid Social skill set, must be able to grow audiences and optimize Paid campaigns on social channels.
    - Understanding of and experience with core social media platforms: Facebook, Twitter, Instagram, Pinterest, Youtube and Snapchat etc.
    - Experience using Facebook Audience Insights, Ads Manager & Power Editor.
    - Experience & familiarity with global social management & content creation tools.
    - Knowledge of key social monitoring tools: Native platform analytics, Socialbakers, BuzzNumbers, Netbase and Radian 6.
    - A strong customer service orientation and the ability to form long-term customer relationships.
    - Strategic thinker with strong written communication and presentation skills.
    - Results and performance focused with strong analytical/numerical skills and attention to detail.
    - Ability to manage multiple projects and deadlines concurrently with flexibility to change plans quickly.
    - Ability to identify proactive opportunities to enhance our client's businesses and keep up-to-date with the latest social strategies and trends.
    - Commitment to being part of a team
    - An ability to undertake one-on-one social media workshops with clients.
    - Strong written communication skills

    Experience with Chinese social media networks (Weibo, Wechat etc) would be advantageous, but is not essential. a number of key things we're looking for:

    If you have the experience and looking to work with a great team, this role could be ideal.

    • Discipline - digital marketing
    • Sector - food & drink, entertainment
    • Posted - 05/06/2018
    • Ref - LRT-20012125

    Your Stopgap Consultant for this job is:

    Larisa Todd

    Senior Consultant


    View bio
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