Ever wondered how some of our best-loved household brands got their names? Find out which global giant was inspired by Moby Dick, whose original name sounded too much like like 'Cadaver' and which brand names are entirely made up!
A nickname of founder Adolf ‘Adi’ Dassler
Named after Adobe Creek, a stream which ran behind the house of one of the co-founders, John Warnock.
Named after the most voluminous river in the world, having been originally launched as Cadabra.com. Over the phone, this was repeatedly mistaken for ‘Cadaver’, hence the change.
Alan Michael Sugar Trading
‘Accent on the future’ – following an employee competition to come up with a new name
The surname of the founders (Albrecht) plus discount
The founders first son Daniel + one
Originally DAT, changed to Datson implying a smaller version of the car, then changed to Datsun (as son can mean ‘loss’ in Japanese) when acquired by Nissan
Equitable and factual
After its founders Gary Burrell and Dr. Min Kao
A completely made-up ‘European sounding’ name designed to ‘convey an aura of old-world traditions and craftsmanship’
From Integrated Electronics
A play on the Danish expression, Leg godt, which means, Play well.
From Lycosidae, the family of wolf spiders
From pixel and the co-founder's name, Alvy Ray Smith
After the Biblical character Samson, renowned for his strength
After Starbuck, a coffee loving character in Herman Melville’s novel Moby Dick
A combination of early name ideas, Twitch and Jitter which evoked the impression of receiving a tweet over SMS
Because they were ‘complete virgins at business'
From Voice, Data, Telephone