2023 predictions for marketing

Marketing and Advertising in 2023

Marketing and Advertising in 2023

Posted on January 2023 By Madeline Rowston

2023 predictions for marketing

​Predictions for 2023

We’re feeling pretty positive about 2023.

With the Aussie holiday hiatus almost over, time away from work might lead you to reflect on the year ahead.

Hilary Williams our client-side conslutant and Larisa Todd our agency-side consultant have some answers to your questions. Whether you’re thinking about a new role or looking to expand your own team, we’re here to offer our insights you at every stage of the process.

Increase in Contract Roles

Within many budget adjustments comes more contract and part-time opportunities for client-side roles. Our client-side consultant Hilary Williams reminds us that “with redundancies com contract roles,” as has happened in the past.

“There will be more contract opportunities with more flexibility for the candidate and a great opportunity to dip into a marketing role that you may never have thought of. A great way to open new doors in the future!”​

International Talent

With borders back open and increased capacity to Australia’s Working Holiday Visa (Subclass 417) there could be less opportunities and greater competition in comparison to this year’s talent driven market. ​

So if you’re looking for a new role in 2023, Hilary recommends keeping your options open and chat about all the possibilities.

​Our agency-side consultant, Larisa Todd has some helpful insights to offer.

AMs, ADs and AEs

The demand for Account Managers - Account Directors will remain constant and the New Year often triggers new opportunities at this level too.

Due to the talent shortage this year, with borders closing, especially at AM level, agencies had to rethink their recruitment requirements. Hence, the marked increase in GraduateAE level roles. With onboarding at this level, agencies have realised the commitment required to train and develop juniors - this can be challenging but essential for the future of our industry.

There is an increase in WHV candidates heading this way and typically once the festive session is over, agencies will be in a clearer position to review their resourcing requirements, budgets and scope of work coming through before the End of the Financial Year.

The interest in moving client side for those marketers at AD level and above will continue to grow, especially as we see the advantages of working in-house, such as flexibility, better work/life balance and remuneration.

There has been a recent slow down for more senior roles with redundancies at senior strategy levels and senior client servicing levels. With the slowdown in the economy and budgets being reviewed, I anticipate this slow down for senior roles will continue well into 2023.

Employee Engagement

Agencies are continuing to review their employee engagement strategy to not only attract the best talent but to retain existing talent. Employee benefits and recognition programs need to be reviewed in order to be seen as an agency of choice in this competitive market.

Agencies seem to have a good structure in place with hybrid/remote working with 3 days in the office / 2 from home being the most popular and I see this continuing for some time.

Think of finding a new agency role? or even client-side? Get in contact with our consultants today.