Brand Experience Manager

Job Type: Freelance
Salary: AU$110 - AU$120 per annum
Contact: Hilary Williams
Call: Hilary
Reference: 20013184_1615944898


Our client is a well known shopping centre with retail outlets across Australia & NZ. They are now looking for a Brand Experience Manager to join them for a 12 month contract.


The purpose of this role is to deliver exceptional experiences everyday to engage the community and connect with the customers and retailers. The main respsonsibilities include:

  • Look at and understand customer needs through insights, listening tools & research to help inform plans & decisions
  • Develop the Brand Experince plan with a customer lens
  • Create effective channel planning across the years channel planner tool, ensuring content and events are relevant and engaging
  • Partner with the Centre Manager to represent the customer in team meetings
  • Complete post campaign reports to evaluate success
  • Plan the annual budgets to help deliver the brand experience plan in order to deliver desired ROI
  • Understand key performance metrics including traffic, turnover and market share
  • Understand the broader retail market, industry & customer trends to identify new opportunities
  • Build and nuture relationships within the centre, local community and across the company to ensure best outcomes


  • The ideal candidate will have a relevant marketing degree and at least 5 years experience in a marekting role, preferably retail, consumer, partnerships, hospitality or a customer engagement role
  • You will need to have strong strategy, analysis, communication, brand, digital and customer engagement skills
  • A good understanding of consumer behaviour is essential and proven leadership experience
  • The ability to adapt to a 7 day a week dynamic environment

If you are free immediately and looking for a new challenge then we looking forward to hearing from you.