Brand Marketing Manager

THE COMPANY:

Our client is a coffee company who opened their doors in 2003 in Surry Hills and they surprised their customers with their fruit driven blends. As well as their cafe & brew bar they also have a small roastworks for hospitality clients.

They are now looking for a freelance Brand Marketing Manager to help them develop long and short term marketing strategies.

THE ROLE:

Reporting to the Head of Marketing & CX the key responsibilities will include:

• Work with departments across the company and external consultants and support the Head of Marketing to improve product sales, customer engagement and market share
• Research consumer markets, trends and identify partnerships and press opportunities
• Develop long and short term marketing strategies across product, content, retail, trade marketing & events
• Campaign reporting and identifying insights
• Look after both internal and external communications
• Manage budgets for advertising and promotional costs and analyse sales revenue and campaign effectivenes

YOU:

• The ideal candidate will have strong project management skills and be a passionate team leader and collaborative team member
• Experience with eCommerce/Shopify is a must
• FMCG experience is preferred
• Proven understanding and ability to deliver projects in line with brand values, tone and style
• Excellent communication skills
• Clear market and industry awareness
• Digital experience including managing social media, EDM creation and management, CRM, content creation and implementation is a must

If you are an experienced Brand Marketing Manager, open to a freelance contract starting ASAP then we look forward to hearing from you.