Digital Marketing Strategist

This successful digital agency is seeking an experienced and innovative Digital Marketing Strategist to join their team on a short term contract.
  
This is an opportunity to develop a marketing proposal to define targeted digital strategies that will drive engagement and business growth for a growing Telecommunications Provider.
  
As a key player within the organisation, you’ll be responsible for developing comprehensive, data-driven strategies that enhance the digital presence of the company. You will work closely with internal teams across multiple channels to bring creative ideas to the table.
  
Key Responsibilities:

• Lead customer journey mapping initiatives to improve engagement and conversion rates.

• Develop targeted persona profiles to tailor messaging and campaigns for specific audience segments.

• Oversee the planning of digital campaigns that align with the client’s business objectives.

• Provide strategic content recommendations to enhance engagement across all digital platforms.

• Utilise data analytics to track performance, ensuring continuous improvement of campaign effectiveness.

  
Key Requirements:

• Expertise in channel-specific strategies, including Google Ads, SEO, email marketing, and a solid understanding of how to leverage emerging platforms like TikTok and YouTube to reach new audiences.

• Proven ability in Conversion Rate Optimisation (CRO) to enhance the effectiveness of the client’s website and improve overall conversions.

• Strong experience in performance tracking and the ability to interpret data to inform decisions.

  
What’s on Offer:

• A short-term contract with an immediate start.

• Flexible working arrangements with the opportunity to work remotely, and 1-2 days in the office per week.

• A chance to collaborate with a forward-thinking, dynamic team in a fast-paced industry.

  
If you're an experienced digital marketing professional with a passion for strategy and data-driven results, this could be the ideal role for you.