Digital/ CRM Specialist

Location: Sydney Olympic Park
Job Type: Freelance
Salary: AU$80000 - AU$82000 per annum
Contact: Hilary Williams
Call: Hilary
Reference: 20013486_1655354230


Our client is one of Australia's first class sporting brands and they are looking for a Digital/CRM Specialist to help them out on a contract basis.


Reporting to the General Manager, Marketing & Communications the main responsibilities include the following:

  • Support the Marketing Manager & Commercial team to deliver customer first segment-led integrated campaigns across multiple channels, including email, social & SMS, across the different product & brand offerings
  • Help grow and engage with the existing fan base and take
    charge of the CRM database planning and implementation
  • Successfully set up and deploy eDM campaigns
  • Ensure CRM & Social messaging aligns to the wider brand
  • Manage the website and social channels, including SEO, content, and community management
  • Identify organic and paid acquisition opportunities to grow the website, CRM database and social channels
  • Own the CRM KPIs - i.e., open rates, click-through rates, conversion rates, AOV and LTV
  • Work to ensure all CRM activity is scheduled & in line with key periods for the business
  • Report on campaign results, conduct analysis on behavioural and
    transactional data to find key insights
  • Maintain the health of the CRM database with regular segmentation
  • Share customer-lead insights with the partnership team
  • Assist with internal comms, including intranet updates, webinars and eDM send outs


  • The ideal candidate will have at least 3 years experience in a digital marketing, CRM role managing email and social campaigns and building CRM lifecycles
  • You must be proficient with Google Analytics, Data Studio & the CMS platforms - Braze, Acoustic & Sitecore
  • Strong project management and commuincation skills including copywriting
  • A passion for sport is desirable

If you are an experienced Digital/CRM expert open to a short contract then we look forward to hearing from you.