Trade Marketing Executive

THE COMPANY:

Our client is a travel company, offering river and ocean cruises to travellers for their chance to experience the wonders of each and every destination, with specifically designed packages to suit their every need. They're looking for a Trade Marketing Executive to join their busy team.

THE ROLE:

Reporting to the Trade & Commercial Sales Director, the main responsibilities include the following:

• The Coordination of trade marketing, consortia marketing and commercial partnership marketing within the companies portfolio of brands to increase market share
• Provide trade and cooperative marketing support to the sales teams in Australia & New Zealand
• Manage the trade marketing programs, product launches and relevant communications for all brands
• Marketing tool kits per product launch for 4 brands
• Coordinate the specialist marketing comms & collateral
• Coordination of trade marketing portal and updated product content, collateral
• Coordination of trade marketing budgets, trade advertising with trade publications, support trade initiatives of airline and supplier coop campaigns
• Trade marketing collateral, briefs, trade eDM creation and execution
• Regular use of Mailchimp or eDM system, eDM creation, segmentation, triggered eDMs
• Manage the trade marketing of all trade incentives internal and external via trade publications
• Support the Director, Sales and Agent Programs to implement trade and cooperative marketing programs with the sales team
• Support the coordination of marketing requirements for online travel agents
• Ability to participate in global meetings with marketing counterparts outside hours

YOU:

• The ideal candidate will have a minimum of five years relevant marketing experience, preferably in the travel sector
• Proficient in eDM system Mailchimp, Acoustic or similar
• Be proficient in creating eDMs, segmenting & email triggers
• You must have excellent written and verbal communication skills
• The ability to produce timely, accurate and insightful reports
• You must be able to produce and understand statistical reports

If you are a Trade Marketing Executive and looking for a new opportunity then we look forward to hearing from you!