B2B marketing stats: what's hot right now

Posted: 2017-09-14 00:59:30

Good marketers know to keep an ear to the ground for the latest trends but keeping up can be a bit of a challenge. Luckily, the team behind Bubblegum Search have stepped in and shared a helpful and concise infographic that compiles many of the latest single-channel reports. So, if you're searching for the latest in B2B mobile, content or social outreach stats – look no further.

To make matters even simpler for you, we've picked out the most interesting, engaging and inspiring stats to work into your next trends report. Here are some of our favourites...

Social B2B insights

With just 33% of brands present on the platform, Instagram may seem like the least popular, but in fact, with over 300 million daily users, it's also the fastest growing. Moreover, it has significant leverage and has one of the highest rates for social interaction. The infographic states that for every 1,000 followers, B2B brands can expect 22.53 interactions on Instagram. For Facebook, this figure stands at 5.99, Twitter at 0.86 and LinkedIn with 1.09.

Mobile adoption

Mobile is mandatory it seems, with 84% of millennial B2B buyers citing it as an essential for work. Meanwhile, 76% of Gen X (36-51-year olds) and 60% of baby boomers (52+) also believe it is an imperative tool for getting the job done.

Yet, despite the widespread and indeed compulsory usage of the devices, just 50% of B2B companies reported having a responsive website. For those yet to make the upgrade, investing in a responsive website can give them the competitive edge they've been craving.

Content marketing

While content marketing has proven once again to be an essential instrument in the marketer's toolbox, there is still room for growth. While just under 90% use content marketing in their strategy, only 6% of respondents said that their use of the tactic was "sophisticated" or used metrics and measurements.

Invariably, 53% said that their content marketing strategy was "moderately successful", while just 21% deemed it to be "extremely successful. But there is hope – 62% say that their content is more successful now than it was last year, with 85% citing the quality and efficiency of the content as the key to their improvement, and a further 50% crediting more considered distribution.

If you're a marketer who knows their stats and are looking for an exciting new opportunity, why not see what Stopgap has to offer? Sign up to our job alerts today to find out more.

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