New Time Tracker Tools Introduced by Facebook and Instagram

Posted: 2018-08-13 01:59:56

As part of Facebook's commitment to its 'time well spent' movement, the company has launched a range of features to help users monitor the amount of time they spend on social media.

The latest of these is an activity dashboard through which users can track the amount of time they spend on Facebook and Instagram, alongside other features which help monitor app usage. The aim, according to Facebook, is to make sure the time people spend on apps is "intentional, positive and inspiring".

A post on the company's news blog announcing these new tools reads: "It's our responsibility to talk openly about how time online impacts people – and we take that responsibility seriously. These new tools are an important first step, and we are committed to continuing our work to foster safe, kind and supportive communities for everyone."

The new activity dashboards will be on a user's settings page: 'Your Activity' for Instagram and 'Your Time on Facebook' for Facebook. Users will be able to track the amount of time spent on the apps each day by clicking on either one. Users will also have the option of setting a reminder to close the app each day and muting push notifications on the apps.

Google and Apple are also placing more emphasis on time well spent, announcing their own digital wellness initiatives.

From a marketing perspective, advertising strategies will need to be adjusted to help them stay relevant. These changes will clearly impact the amount of time consumers spend on their mobile devices and apps, but these shorter periods of time could equate to more engaged user sessions. It's up to marketers to capture user attention through more refined ad campaigns.

Facebook has made a series of key changes since CEO Mark Zuckerberg announced 'Time Well Spent' was his top priority for 2018. These include a focus on posts from friends and family rather than brands in users' News Feeds, a Keyword Snooze feature that blocks posts containing certain words or phrases for 30 days, and Instagram's 'You're all caught up' feature, notifying users once they have viewed everything in their feed.

If you're looking to apply a 'time well spent' approach to your job search, get in touch with the team at Stopgap today.

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