Stopgap client Sibling launches 'Mums First' integrated campaign for Westfield

Posted: 2018-03-05 05:33:32

With International Women's Day only a few days away (March 8th - mark your calendars people!), we wanted to share Westfield's 'mum's first' campaign. Mum's are at the heart of the season in Stopgap client Scentre Group's latest Autumn '18 campaign, titled 'Whatever Your Priority, You're Ours', developed by another client of Stopgap's Sibling Agency, a full-service agency dedicated to the Westfield brand.

The campaign captures the various moments that all mums can relate to but are aspirational enough to entice and inspire her throughout autumn. From morning, through to night, a tapestry of everyday moments are brought to life, culminating in a vibrant backyard movie night.

In a recent post written by Campaign Brief, Dana Ridge, head of content for Scentre Group, comments:  "Mums are core to Westfield, and with Easter, school holidays and Autumn's crescendo, Mother's Day, falling within the season, we not only wanted to support mums, but celebrate them. Steering clear of stereotypes, we wanted to show how she effortlessly switches between roles, from cooking with the kids and experimenting with the latest fashion, to catching up with her mum tribe - all while still staying true to herself."

Have you seen a great campaign recently that showcases female empowerment? Let us know!

Keep an eye on our blog & social channels this week in the lead up to International Women's Day. We'll be publishing a special piece reflecting on our thoughts on the important day that will include contributions from some pretty inspiring female leaders from Sydney's marketing & advertising industries.


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