Digital Performance Specialist

THE COMPANY:

Our client is a department in the NSW State government organisation and they are looking for a Digital Performance Specialist.

THE ROLE:

This role is responsible for the management of consumer first digital performance programs. The main responsibilities include:

• Work with the Digital Manager and Director, Digital Customer Experience in delivering new performance metrics, advancement of the data strategy and audience segmentation
• Campaign management and ongoing optimization of 'Always On' SEM and SEO search program
• Auditing and advance digital reporting and analytics dashboards for business and campaign reporting
• Manage strong relationships between media and specialist agencies
• Provide advice and support on digital marketing campaign execution and project/stakeholder management support for the Google Analytics 360 (GA360) implementation
• Lead UX/CX/CRO projects in collaboration with Design Studio, Digital Projects and Digital Content & Distribution Teams

YOU:

• The ideal candidate will experience in managing digital performance channels - SEM/SEO, YouTube
• You will need strong experience across Google Marketing Platform suite - in particular Google Analytics 360 and Google Tag Manager
• Proficiency Bin building and interpreting digital dashboards (Google Data Studio & Datorama) - Google Data Studio experience is a must
• Website testing programs - MVT/CRO/UX/CX
• Strong stakeholder management skills

If you are a strong Digital Performance Specialist looking for your next opportunity then we look forward to hearing from you.