EDM & Digital Coordinator

Location: Sydney
Job Type: Freelance
Salary: AU$300.00 - AU$320.00 per day
Contact: Hilary Williams
Call: Hilary
Reference: 20013424_1651461258


Our client is a travel company, offering river and ocean cruises to travellers for their chance to experience the wonders of each and every destination, with specifically designed packages to suit their every need. They're looking for an EDM & Digital Coordinator to join their busy team on a part-time contract.


Reporting to the Senior CRM & Membership Manager, the main responsibilities include the following:

  • Work to deliver CRM programs that result in increased sales and repeat bookings
  • Work with the broader loyalty teams, to support the administration,
    operation, and implementation of the loyalty/affiliate program to acquire, engage and retain prospects and past guests
  • Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email)
  • Develop customer segmentation, targeting and contact strategies to maximize performance
  • Manage the communications calendar and testing roadmap
    Curate a communications journey across a variety of lifecycle stages, from early engagement to loyalty and at-risk members / prospects
  • Work closely with the Senior Manager to manage tests of targeted inserts in DM communications
  • Work with data analytics team to highlight key engagement and churn indicators


  • The ideal candidate will have a minimum of 2 years experience in a similar EDM/Email/Customer Lifecycle role
  • Must be skilled at using all company software support, including; Chamaileon, Salesforce, Acoustics, Express Book, ProMaster, SiteCore, Compass, B1, TM1, PowerPoint, Excel, Word, and Outlook
  • You have a strong knowledge of customer communication channels (email, push, SMS, and social media) and have a proven track record in managing high-impact multi-channel lifecycle marketing programs
  • Excellent time management skills, be able to adhere to tight deadlines & excellent verbal & written communications skills are a must

If you are an experienced EDM & Digital Coordinator looking for a part-time contract then we look forward to hearing from you.