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THE COMPANY:
Our client is a global company that offers electronic products for home, office and industrial use. They are looking for a Trade Marketing Lead to join their growing team.
THE ROLE:
Reporting to the Marketing & Communications Manager, the main responsibilities include the following:
Trade Marketing Lead
| Job Type: | Permanent |
| Salary: | c.$100,000 + Super |
| Contact: | Hilary Williams |
| Call: | Hilary |
| Reference: | 528504 |
Our client is a global company that offers electronic products for home, office and industrial use. They are looking for a Trade Marketing Lead to join their growing team.
THE ROLE:
Reporting to the Marketing & Communications Manager, the main responsibilities include the following:
- Liaise with local sales on how best to support growth and retention through channel/trade and customer lead generation campaigns in local markets
- Build a strong relationship with partners, and create individual marketing plans with key partners, while ensuring all partners are informed, engaged and excited about product launches, brand and collaboration
- Ensure Marketing material & campaigns are implemented and rolled out in the channel with the needed local adaption (translation, promotion, product focus etc)
- Supporting the sales funnel with trade activities like: events, trade shows, POS collateral, seasonal promotions etc.
- Ensure ROI on channel initiatives are continuously improved and evaluated, and solid reporting attained from partners on activities
- Be the brand ambassador in the channel, ensuring material developed by partners is according to brand guidelines
- Manage all dealer development request
- Assist on graphic design activities as and when needed
- Execution of local agreed marketing budgets for channel & trade
- The ideal candidate will hold a minimum of 4+ years experience within a trade/channel marketing role
- You will have gained prior experience accelerating relationships with partners
- A naturally inquisitive mindset, you will be solutions and results oriented with an ability to grasp the bigger picture and formulate a plan of attack
- A positive attitude and a collaborative approach, together with the ability to challenge and be challenged, as this will set you up for success
- Excellent communication skills – both written and verbal
- Strong attention to detail and the ability to multi-task is a must
- Have experience managing stakeholders at all levels
