Brand Experience Manager

THE COMPANY:

Our client is a well known shopping centre with retail outlets across Australia & NZ. They are now looking for a Brand Experience Manager to join them for a 12 month contract.

THE ROLE:

The purpose of this role is to deliver exceptional experiences everyday to engage the community and connect with the customers and retailers. The main respsonsibilities include:

• Look at and understand customer needs through insights, listening tools & research to help inform plans & decisions
• Develop the Brand Experince plan with a customer lens
• Create effective channel planning across the years channel planner tool, ensuring content and events are relevant and engaging
• Partner with the Centre Manager to represent the customer in team meetings
• Complete post campaign reports to evaluate success
• Plan the annual budgets to help deliver the brand experience plan in order to deliver desired ROI
• Understand key performance metrics including traffic, turnover and market share
• Understand the broader retail market, industry & customer trends to identify new opportunities
• Build and nuture relationships within the centre, local community and across the company to ensure best outcomes

YOU:

• The ideal candidate will have a relevant marketing degree and at least 5 years experience in a marekting role, preferably retail, consumer, partnerships, hospitality or a customer engagement role
• You will need to have strong strategy, analysis, communication, brand, digital and customer engagement skills
• A good understanding of consumer behaviour is essential and proven leadership experience
• The ability to adapt to a 7 day a week dynamic environment

If you are free immediately and looking for a new challenge then we looking forward to hearing from you.