Digital Marketing Manager

THE COMPANY:

Our client is dedicated to caring for thousands of older Australians and they are looking for a Digital Marketing Manager to join their growing team.

THE ROLE:

Reporting to the Head of Marketing Communications the main responsibilities include the following:

• Build end-to-end digital marketing strategies that align with the needs and goals of the organisation
• Develop and implement social media & social marketing plans
• Help lead the implementation of these strategies with digital partners, such as digital media planning and buying, search, conversion rate optimisation and data and analytics to support future business growth
• Build best practices around the use of data and analytics to inform marketing and campaign effectiveness
• Manage and optimise website, social media and other channels for SEO as well as UX
• Work alongside other marketing team members and partners to establish a best-in-class approach to the use of marketing technologies
• Lead the analytics and reporting function in digital campaigns

YOU:

• The ideal candiate will have at least 7 yrs experience in a marketing role with a strong emphasis on digital marketing
• Strong knowledge of web design & the ability to identify trends in data
• Excellent communication skills & the ability to problem solve
• Experience working with a content management system, ideally EPiServer/Optimizely
• Previous experience of working with agencies

If you are a strong Digital Marketer looking for your next opportunity then we look forward to hearing from you.