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Digital Officer
Job Type: | Freelance |
Salary: | AU$70000 - AU$71000 per annum |
Contact: | Hilary Williams |
Call: | Hilary |
Reference: | 20012875_1580790287 |
THE COMPANY:
Our client is a not for profit organistaion that protects the welfare of animals and they are looking for a Digital Officer to join their team on a contractual basis!
THE ROLE:
Reponsible for the development, planning and implementation of the online fundraising and online marketing strategy to achieve revenue and lead generation targets. The main accountabilities include:
- Initiate and implement online fundraising campaigns to meet and/or exceed the annual budget
- Execute online acquisition and retention programs to meet and/or exceed annual lead acquisition goals๏ท
- Develop and cultivate new donor targets; generate prospects and engage leads
- Manage all aspects of online campaigns (e.g. e-appeals, advocacy) from start to finish
- Oversee the online advertising budget (e.g. SEM, paid social), including the management of monthly spend per channel and scope out areas to increase marketing spend efficiency
- Develop, implement and maintain a "best practices" SEO strategy in conjunction with marketing and engineering teams ๏ท
- Explore and test new types of online fundraising (e.g. Crowdfunding, Peer-to-peer) to help in lead gen and online donations ๏ท
- Define and oversee the creative development of assets (e.g. ads, videos, animated gifs, content, text etc.)
- Monitor, evaluate, and report on campaign and acquisition success
- Regularly test new and online opportunities with current and potential partners
YOU:
- The ideal candidate will have a degree in Marketing and or Communications and a minimum of 5 years online and fundraising experience
- You will have experience of raising money online in multiple ways including newsletters, SEM, paid social, crowdfunding & peer to peer
- A good understanding of online marketing fundamentals (paid, earned, owned) and knowledge of how online marketing channels complement each other
- The ability to analyse data and an understanding of conversion funnels, attribution models and Google analytics
- A proven track record of developing email marketing campaigns incluidng strategy, list segmentation, A/B testing etc and experience of using email service providers, CRM and CMS systems is a must
If you are a digital guru then we look forward to hearing from you!
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