Digital Marketing Specialist

Location: North Sydney, New South Wales
Job Type: Permanent
Salary: Negotiable
Contact: Hilary Williams
Call: Hilary
Reference: 20012786_1572521941

THE COMPANY:


Our client is a world leading entertainment brand that continues to deliver innovative products, content and experiences to consumers and businesses around the world!


THE ROLE:


This is a newly created role executing digital marketing plans and driving customer acquisition and conversion. The main responsibilities include:

  • Generate demand through Google Search/Shopping and aligning content to deliver the right message, to the right customer
  • Plan campaigns with the eCommerce/CRM and Product Marketing teams
  • Manage and optimise KPI's including tracking and reporting metrics for pre/post-campaign analysis and attribution modelling
  • Optimise programmatic advertising for pre/post purchase campaigns based on performance metrics
  • Maintain key customer research initiatives, path to purchase and competitor research
  • Utilise 1st party data and develop campaigns based on CRM data for retention and data augmentation
  • Build and maintain relationships with digital channel partners eg: Google, programmatic advertising agencies and other MarTech partners

YOU:

  • The ideal candidate will have 3 years experience executing Google campaigns including SEM, SEO, Shopping and display campaings
  • Experience in planning, creating and implementing digital marketing strategies for customer acquisition and conversion
  • You will be skilled in creating dashboards, KPI tracking/monitoring and reporting
  • This person must have excellent organisation and strong multasking skills
  • Understanding of key marketing technology and digital trends

If you are a digital guru with strong google campaign skills then we look forward to hearing from you!