Marketing Director

The Company:

With a distinguished 129-year legacy, our client is internationally regarded as the gold standard in secondary education. As an IB-only college, they offer the International Baccalaureate Diploma Programme in Years 11 and 12, and a Pre-IB Programme in Year 10. Committed to nurturing the brightest minds, they are now seeking a highly creative and strategic Marketing Director to elevate the brand within the Australian market.

The Role:

This is a rare and exciting opportunity to shape the marketing vision of a globally respected educational institution. Blending strategic direction with hands-on execution, the role requires a self-starter who is just as comfortable developing high-level campaigns as they are delivering them. This is a growth role, you will need to cut through a saturated marketing, challenge legacy narratives, and connect with future facing families who expect more than brochures and billboards. There is a small internal marketing team, the successful candidate must be confident working independently and adept at engaging freelance creatives or agencies as needed.

Key Responsibilities:

• Develop and implement a bold and ambitious marketing strategy that enhances the college’s reputation and attracts high-calibre students across Sydney.

• Lead the creation of integrated campaigns that showcase the college’s offering, values, and achievements across digital, print, PR, and social media platforms.

• Manage all content development – from concept through to execution – ensuring all output is aligned with the college’s tone, visual identity, and premium positioning.

• Source, brief, and manage freelance creatives (designers, writers, videographers) and external agencies as required.

• Oversee the website, social media channels, email campaigns, and promotional materials to ensure consistent and effective engagement.

• Identify new partnership and brand-building opportunities, both domestically and internationally.

• Monitor, analyse, and report on campaign performance, using insights to optimise future activity and demonstrate ROI.

• Collaborate closely with admissions, academic leaders, and external stakeholders to ensure messaging is consistent and aligned with the student journey.

About You:

• 10+ years’ experience in a broad marketing role, ideally within start-ups, luxury brands, lifestyle, or education sectors.

• Proven ability to analyse data to drive decisions, skilled in interpreting analytics, measuring impact and adjusting strategy accordingly.

• A highly creative individual with a strong eye for design and storytelling, and a portfolio of impactful campaign work.

• Able to think strategically while confidently delivering day-to-day marketing execution.

• A self-starter with a proactive, can-do attitude, able to work autonomously and make things happen.

• Experience managing freelance creatives and/or agencies.

• Strong digital expertise, including SEO, content marketing, social media, and CRM/email campaigns.

• Exceptional written and verbal communication skills, with strong stakeholder engagement experience.

• Evidence of continued professional learning, industry engagement or thought leadership throughout career. 

If you're a creative, hands-on Marketing Director with a passion for education and an eye for brand-building, we’d love to hear from you.