Digital Fundraising Officer

OUR CLIENT:

Our client is a Christian organisation who have been caring for people for over 200 years. Their vision is to "Do all the good you can, by all the means you can, in all the ways you can, in all the places you can, at all the times you can, to all the people you can, as long as ever you can".

They are now looking for a Digital Fundraising Officer to join their busy team.

THE ROLE:

Reporting to the Fundraising Manager, the main responsibilities include:

• Work to grow fundraising across multiple generations and platforms, supported by industry best practice processes, data analysis, and reporting
• Work with the Individual Giving Manager to develop and implement a digital fundraising strategy with a focus on donor retention, digital lead acquisition, and online fundraising campaigns
• Work collaboratively with the Marketing/ Digital team to grow the donor pool and expand donor engagement and nurturing
• Improve response rates and increase online donor retention
• Develop and implement digital fundraising campaigns to generate both direct donations, and leads to be converted via digital and telemarketing channels
• Develop and implement digital fundraising programs including e-newsletters, e-mail acquisition, online content, digital fundraising via website, e-mail, mobile, SMS, social media and developing platforms
• Work with the Individual Giving Manager to develop digital communications to support annual direct marketing appeals, newsletters, eDMs, and other collateral as well as develop supporter journeys to retain and deepen relationships and use an integrated multi-channel approach on key appeals to acquire new donors and drive revenue
• Provide regular analysis and reporting on all online campaigns and tests to ensure a data-led focus across the program and digital fundraising growth
• Manage engagement and cultivation of leads acquired through online fundraising, and create ways to foster higher giving levels
• Assist in email marketing to expand the regular monthly giving program and other fundraising programs, and other online donor acquisition
• Create digital fundraising procedures to ensure digital donors receive structured, appropriate online and digital giving opportunities and donor care
• Increase income from new and existing donors by coordinating the schedule and content to deliver email appeals and work with Marketing/ Digital team to test social media appeal content and approaches, report and analyse effectively
• Grow the size and financial value of the email list by implementing digital lead acquisition programs that target those most likely to become donors. Develop creative concepts to acquire digital leads and work with the Marketing/ Digital team to conduct ongoing assessment and optimisation of donation pages to increase impact, donor conversion and fundraising revenue
• Convert digital supporters to donors by developing, testing and optimising onboarding, donor conversion, and donor care journeys, design marketing automation workflows for donor acquisition, conversion and engagement and create digital content for appeals (eDMs), newsletters and donor journeys
• Develop and implement Community Fundraising digital campaigns including peer-to-peer fundraising events and activities
• Maintain the back-end management of peer-to-peer platforms and the fundraising section
• Track retention and ensure digital strategies are sustainable and successful in recruiting and retaining financial supporters
• Create paid digital advertising strategy across video, social, search and display platforms

YOU:

• The ideal candidate will have a degree or qualification in digital fundraising/communications/marketing or related field OR minimum 2 years' experience in digital fundraising
• You will need experience in digital fundraising preferably in another charity, utilising digital channels for lead acquisition/supporter growth
• The ideal person will have experience in financial management processes including budgeting, forecasting, planning income and controlling expenses to achieve required net surplus
• Demonstrated knowledge of current fundraising trends and of the fundraising environment, trends, social media/ digital platforms, relevant legislation & industry best practice
• You will need understanding of email marketing, social media and digital tracking and analytics tools
• Excellent written and verbal communication skills is a must
• You will need a full NSW driver's license

If you are a strong digital fundraising marketer then we look forward to hearing from you.