PR & Marketing Coordinator

Location: Alexandria, New South Wales
Job Type: Permanent
Salary: AU$65000 - AU$70000 per annum
Contact: Hilary Williams
Call: Hilary
Reference: 20013192_1616396612

THE COMPANY:

Our client manages a portfolio of globally renowned fashion brands and they are looking for a PR & Marketing Coordinator to join them on a permanent basis.

THE ROLE:

Reporting to the Marketing & PR Manager, the main repsonsibilities include:

  • Help to build relationships with HQ in the USA to understand the overall brand strategy and guidelines and obtain approvals for promotional activity
  • Ensure the PR agency is supplied with the required collaterals including the coordination of samples and information to meet editorial targets
  • Support the delivery of all Marketing and PR activity and any product launches or collaborations
  • Source and coordinate brand appropriate sponsorships that will increase brand awareness
  • With the guidance of the Marketing and PR Manager develop ongoing relationships with key opinion leaders, fashion editors/bloggers and other editorial/advertising teams to maximise opportunities and brand perception
  • Coordinate and manage all media and consumer events ensuring the brand is well presented
  • Liaise with local Visual Merchandising team and HQ to ensure global visual guidelines are delivered, oversee the production of in-store POS and windows and providing guidance and support to the local VM team as required
  • Assist in the development of relevant creative and production of advertising, online content, POS and VM collaterals including windows and campaign swap-outs
  • Build, foster and maintain relationships with Shopping Centre contacts to obtain exposure for the brand
  • Liaise with the wholesale team to provide marketing support

YOU:

  • The ideal candidate will have a degree in marketing, PR or communications as well as 2 - 3 years experience in a similar role preferably with a global retail licensee
  • A strong understanding of marketing best practices within a retail environment
  • Strong interpersonal skills and excellent written and verbal communications is a must

If you are looking for your next opportunity and have PR & Marketing experience then we look forward to hearing from you.