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The Company:
With a distinguished 129-year legacy, our client is internationally regarded as the gold standard in secondary education. As an IB-only college, they offer the International Baccalaureate Diploma Programme in Years 11 and 12, and a Pre-IB Programme in Year 10. Committed to nurturing the brightest minds, they are now seeking a highly creative and strategic Sales & Marketing Director to elevate the brand within the Australian market.
The Role:
This is a rare and exciting opportunity to shape the marketing vision of a globally respected educational institution. Blending strategic direction with hands-on execution, the role requires a self-starter who is just as comfortable developing high-level campaigns as they are delivering them. This is a growth role, you will need to cut through a saturated market, challenge legacy narratives, and connect with future facing families who expect more than brochures and billboards. There is a small internal marketing team, the successful candidate must be confident working independently and adept at engaging freelance creatives or agencies as needed.
Key Responsibilities:
Sales & Marketing Director
| Location: | Perth CBD |
| Job Type: | Permanent |
| Salary: | c.$180,000 + Super |
| Contact: | Hilary Williams |
| Call: | Hilary |
| Reference: | 1069212 |
With a distinguished 129-year legacy, our client is internationally regarded as the gold standard in secondary education. As an IB-only college, they offer the International Baccalaureate Diploma Programme in Years 11 and 12, and a Pre-IB Programme in Year 10. Committed to nurturing the brightest minds, they are now seeking a highly creative and strategic Sales & Marketing Director to elevate the brand within the Australian market.
The Role:
This is a rare and exciting opportunity to shape the marketing vision of a globally respected educational institution. Blending strategic direction with hands-on execution, the role requires a self-starter who is just as comfortable developing high-level campaigns as they are delivering them. This is a growth role, you will need to cut through a saturated market, challenge legacy narratives, and connect with future facing families who expect more than brochures and billboards. There is a small internal marketing team, the successful candidate must be confident working independently and adept at engaging freelance creatives or agencies as needed.
Key Responsibilities:
- Develop and implement a bold and ambitious marketing strategy that enhances the college's reputation and attracts high-calibre students across Sydney.
- Drive business growth through proactive business development, identifying and securing new opportunities, partnerships, and revenue streams to expand the college’s reach and impact.
- Lead the creation of integrated campaigns that showcase the college's offering, values, and achievements across digital, print, PR, and social media platforms.
- Manage all content development - from concept through to execution - ensuring all output is aligned with the college's tone, visual identity, and premium positioning.
- Source, brief, and manage freelance creatives (designers, writers, videographers) and external agencies as required.
- Oversee the website, social media channels, email campaigns, and promotional materials to ensure consistent and effective engagement.
- Identify new partnership and brand-building opportunities, both domestically and internationally.
- Monitor, analyse, and report on campaign performance, using insights to optimise future activity and demonstrate ROI.
- Collaborate closely with admissions, academic leaders, and external stakeholders to ensure messaging is consistent and aligned with the student journey.
- 10+ years' experience in a broad marketing and sales role, ideally within start-ups, luxury brands, lifestyle, or education sectors.
- Experience in Business Development and driving growth for a company
- Proven ability to analyse data to drive decisions, skilled in interpreting analytics, measuring impact and adjusting strategy accordingly.
- A highly creative individual with a strong eye for design and storytelling, and a portfolio of impactful campaign work.
- Able to think strategically while confidently delivering day-to-day marketing execution.
- A self-starter with a proactive, can-do attitude, able to work autonomously and make things happen.
- Experience managing freelance creatives and/or agencies.
- Strong digital expertise, including SEO, content marketing, social media, and CRM/email campaigns.
- Exceptional written and verbal communication skills, with strong stakeholder engagement experience.
- Evidence of continued professional learning, industry engagement or thought leadership throughout career.
