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THE COMPANY:
Our client is a trusted global digital health services and solutions provider used by hospitals, healthcare providers, allied health professionals, aged care and community care organisations. They’re currently on the lookout for a Senior Marketing Specialist to join their team on a 6-month contract.
THE ROLE:
Reporting to the Head of Marketing, you’ll play a key role in supporting the development and execution of growth marketing strategies. From crafting compelling value propositions to delivering integrated, data-led campaigns, this role offers great variety and purpose.
Your main responsibilities will include:
We’re looking for someone with a degree in Marketing (or a related field) and proven experience in B2B marketing, ideally within the software, health, finance or tech space.
Senior Marketing Specialist
| Location: | Perth CBD |
| Job Type: | Freelance |
| Salary: | Competitive Salary |
| Contact: | Hilary Williams |
| Call: | Hilary |
| Reference: | 1061489 |
Our client is a trusted global digital health services and solutions provider used by hospitals, healthcare providers, allied health professionals, aged care and community care organisations. They’re currently on the lookout for a Senior Marketing Specialist to join their team on a 6-month contract.
THE ROLE:
Reporting to the Head of Marketing, you’ll play a key role in supporting the development and execution of growth marketing strategies. From crafting compelling value propositions to delivering integrated, data-led campaigns, this role offers great variety and purpose.
Your main responsibilities will include:
- Supporting quarterly portfolio marketing plans and helping to deliver integrated acquisition and lifecycle campaigns to drive growth across a global portfolio.
- Conducting market research and competitor analysis to keep across industry trends and inform marketing strategy.
- Designing and executing targeted product and brand campaigns, aligned to the customer journey, with a strong focus on demand generation.
- Creating strategic digital campaign content and assets that can be rolled out across the business.
- Managing content to ensure it’s on-brand, consistent, accessible and optimised for chosen channels.
- Helping shape and tell the company’s strategic story across customer touch-points, from the website to campaign materials and key collateral.
- Working closely with agencies and stakeholders to ensure marketing activity is delivered on time and to brief.
- Keeping track of spend and ensuring it aligns with the marketing budget.
- Managing and updating content across the company intranet and website, including brochures, case studies, video, image libraries and brand templates—ensuring the appropriate legal and stakeholder approvals are in place.
- Producing high-quality written and video content in partnership with internal and external teams.
- Exploring new platforms and bringing fresh thinking to ways of working.
We’re looking for someone with a degree in Marketing (or a related field) and proven experience in B2B marketing, ideally within the software, health, finance or tech space.
- Experience in marketing complex ICT solutions such as cloud, security and applications is highly regarded
- Strong background in delivering cross-channel campaigns, including both digital and traditional channels
- Confident working to KPIs and marketing objectives
- Great communicator who can collaborate effectively with stakeholders at all levels
