Senior Marketing Specialist

THE COMPANY:

Our client is a trusted global digital health services and solutions provider  used by hospitals, healthcare providers, allied health professionals, aged care and community care organisations. They’re currently on the lookout for a Senior Marketing Specialist to join their team on a 6-month contract.

THE ROLE:

Reporting to the Head of Marketing, you’ll play a key role in supporting the development and execution of growth marketing strategies. From crafting compelling value propositions to delivering integrated, data-led campaigns, this role offers great variety and purpose.
Your main responsibilities will include:

• Supporting quarterly portfolio marketing plans and helping to deliver integrated acquisition and lifecycle campaigns to drive growth across a global portfolio.

• Conducting market research and competitor analysis to keep across industry trends and inform marketing strategy.

• Designing and executing targeted product and brand campaigns, aligned to the customer journey, with a strong focus on demand generation.

• Creating strategic digital campaign content and assets that can be rolled out across the business.

• Managing content to ensure it’s on-brand, consistent, accessible and optimised for chosen channels.

• Helping shape and tell the company’s strategic story across customer touch-points, from the website to campaign materials and key collateral.

• Working closely with agencies and stakeholders to ensure marketing activity is delivered on time and to brief.

• Keeping track of spend and ensuring it aligns with the marketing budget.

• Managing and updating content across the company intranet and website, including brochures, case studies, video, image libraries and brand templates—ensuring the appropriate legal and stakeholder approvals are in place.

• Producing high-quality written and video content in partnership with internal and external teams.

• Exploring new platforms and bringing fresh thinking to ways of working.

ABOUT YOU:

We’re looking for someone with a degree in Marketing (or a related field) and proven experience in B2B marketing, ideally within the software, health, finance or tech space.

• Experience in marketing complex ICT solutions such as cloud, security and applications is highly regarded

• Strong background in delivering cross-channel campaigns, including both digital and traditional channels

• Confident working to KPIs and marketing objectives

• Great communicator who can collaborate effectively with stakeholders at all levels

If you're a commercially minded B2B marketer with a knack for storytelling and campaign delivery and you're open to a contract role, we’d love to hear from you.